Personal Branding Ria Ricis pada Media Sosial Instagram
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Abstract
Perkembangan teknologi digital telah membuat perubahan besar pada banyak bidang, termasuk bidang pemasaran. Media digital dan internet menawarkan cara penyimpanan baru, menginformasikan, melibatkan, menjual, mempelajari serta menyediakan layanan kepada pelanggan dengan versi yang baru. Begitupun dengan salah satu konsep dalam komunikasi pemasaran yaitu personal branding. Personal branding adalah proses terencana orang dalam upaya memasarkan diri dengan menunjukkan keunggulan kompetitifnya. Proses ini meliputi fase membangun identitas merek, mengembangkan dengan mengomunikasikan merek dan mengevaluasi merek gambar untuk memenuhi tujuan pribadi dan profesional. Kemudian untuk mengefektifkan dan mengefisiensikan pembentukan personal branding, perlu melibatkan pemasaran digital dalam platform media sosial. Artikel ini membahas bagaimana membangun personal branding yang benar pada media sosial dengan studi kasus analisis seseorang yang sukses dalam membangun personal branding-nya yaitu Ria Ricis. Metode penelitian yang digunakan adalah metode kualitatif dengan kombinasi meta-analisis literatur dan observasi. Hasil penelitian menunjukkan bahwa penting merencanakan personal branding dan media sosial dapat digunakan untuk membangun personal branding yang efektif yang mampu mengefisienkan usaha serta lebih mudah untuk menjangkau audiens dalam jumlah yang banyak.
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