Client’s Trust to Public Relation Consultants

Article Sidebar

PDF (Indonesian)
Published: Jul 1, 2014
DOI: https://doi.org/10.20422/jpk.v17i1.2
Dimensions
Altmetrics
Statistics
Read Counter : 1297
Download : 3602
Crossmark/ Data Version

Main Article Content

Tito Edy Priandono
Departemen Ilmu Komunikasi FPIPS UPI

Abstract

The aim of this research is understand the process of building the trust based on  client experience. Business relationship was related to the risk of profit or loss, so the decision of going the trust to the business partners is driven by a rational considerations. The conceptual framework that had been used are primary factors of trust consist of reputation, performance, and appearance while the secondary factors of trust consist of accountability, pre commitment, and communication atmosphere. The research used qualitative approach using rational choice theory.  The respondent of this research is public relations consultant whose client include both corporate profit organization and  non profit institutions  of national and international organization background. The result of this research showed that the reputation is the most significant of primary aspect in the formation process of client’s  trust to the consultant on pre relations stage. While  the secondary pre commitment as secondary factors. On relationship stage, the performance consultant is primary factor that determined the client trust of consultant rather than other aspects such as appearances, the situations of communication and accountabilities.

Article Details

Issue
Vol. 17 No. 1 (2014)
Section
Articles

Proposed Policy for Journals That Offer Open Access


Authors who publish with this journal agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

References

Alston, Margareth dan Wendy Bowles. (2003). Research for Social Workers: an Introduction to Methods. Routledge.

Baines, Paul et al. (2002). Public Relations: Contemporary Issues and Techniques. Routledge.

Chia, Joy. (2005). Is Trust a Necessary Component of Relationship Management. Henry Stewart Publication.

Cresswell, John W. (2007). Qualitative Inquiry and Research Design. Sage.

Daymon, Christine dan Holloway, Immy. (2005). Qualitative Research Methods in Public Relations and Marketing Communications. Routledge.

Harrington,Austin et al. (2005). Encyclopedia of Social Theory. Routledge.

Hinrichsen, Catherine L. (2005). Public Relations Agency. Sage.

Ihlen, A'yvind, et al. (2009). Public Relations and Social Theory: Key Figures and Concept. LEA Communication Series.

Neuman, William Lawrence. (2006). Social Research Methods: Qualitative and Quantitative Approaches.Pearson.

Sztompka, Piotr. (2003). Trust: A Sociological Theory. Cambridge University Press.

Vanderstoep, Scott W dan Johnston, Deidree D. (2009). Research Methods for Everyday Life. Jose Bass.

Ward, Aidan dan Smith, John. (2003). Trust and Mistrust: Radical Risk Strategies in Business Relationship. John Wiley and Sons.

Yin, Robert K. (2003). Applications of Case Study Research. Sage.