Management Role of Community Radio in Local Wisdom Broadcast Developing

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Published: Dec 1, 2014
DOI: https://doi.org/10.20422/jpk.v17i2.15
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Neti Sumiati Hasandinata
Balai Pengkajian dan Pengembangan Komunikasi dan Informatika (BPPKI) Bandung, Kementerian Kominfo

Abstract

Facing the wave of globalization, community radio as broadcast industry with local content, are required awareness to increase local wisdom in every aspect of life particularly culture aspect.  Therefore management of community radio need to understand local wisdom for implemented in packaging  content.  The problem is how management of community radio in developing local wisdom broadcast, the purpose of this research is to find out  the role of community radio management in development local wisdom broadcast.  This research is qualitative, purposively informan selection, data collection technique by interview, observation, and documentation.  The result show that the role of community radio management in developing local wisdom broadcast is realized in form of local wisdom broadcast in community radio is the featured broadcast program. Programs and broadcasts local wisdom in the form of the local culture, manifested through broadcast programs compiled and presented in a packed agenda that creatively with interactive concept.

Article Details

Issue
Vol. 17 No. 2 (2014)
Section
Articles

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