The Use of Blog as Supporting Media for Competence of Lecturer
Article Sidebar
Read Counter : 1474
Download : 953
Main Article Content
Abstract
Competence is one of the important parts of brand study, while brand it is a part of the marketing that has an important position by selling product and services. So brand itself not only for the company, it can also manage individual brands, public figures, and lecturer. This research aimed for determining the use of blogs as a medium to support the competence of lecturers from the aspect trustworthiness, commitment, ability to develop themselves practicing a profession, and a limiting factor in building the competence of lecturers. This research uses a qualitative approach with a single case study through observation, interviews, focus group discussions, and literature. The study found that lecturer use blogs to share lectures, ideas about contemporary events, and upload Islamic articles. Lecturer assessed reliably, because the lecturer writing on a blog is the result of his work, and a lot of consultation requests from various circles. The lecturer is committed to making a change for the better in every way when communicating via blog to maintain conformity with the words of his behavior, and lecturer has the ability to develop themselves in their profession as a lecturer, that gives him the strength to continue working.
Article Details
Proposed Policy for Journals That Offer Open Access
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
References
Ariasari. Fany. (2007). Pernak-pernik Blog: Cantik, Atraktif, Fungsional. Jakarta: Mediakita.
Baldwin, J. R., Perry, S.D., dan Moffit, M.A. (2004). Communication Theories for Everyday Life. Boston: Pearson Education Inc.
Bungin, Burhan. (2006). Sosiologi Komunikasi: Teori, Paradigma, dan Diskursus Teknologi Komunikasi di Masyarakat. Jakarta: Prenada Media Grup.
Fakhruddin, Asef Umar. (2012). Menjadi Guru Favorit! Yogyakarta: Diva Press.
Haroen, Dewi. (2014). Personal Branding: Kunci Kesuksesan Berkiprah di Dunia Politik. Jakarta: PT. Gramedia Pustaka Utama.
Harris, L. dan R. Alan (2011). Building a Personal Brand through Social Networking. Journal of Business Strategy, 32(5), pp. 14-21. Tersedia di: http://dx.doi.org/10.1108/02756661111165435. [Accessed 20 April 2013].
Hayu S., Dismas. (2015). Optimalisasi Penggunaan Travel Blog sebagai Sarana Komunikasi Pemasaran Pariwisata. Tesis. Yogyakarta: Universitas Gajah Mada.
Juju, Dominikus, dan Sulianta, Feri. (2010). Branding Promotion With Social Network. Jakarta: PT. Elex Media Komputindo.
Kindarto, Asdani. (2008). Membuat Blog Cantik Dengan Flickr. Jakarta: PT Gramedia.
Kotler. Philip. (2005). Manajemen Pemasaran. Jilid 2. Jakarta: PT. Indeks Kelompok Gramedia.
Moleong, Lexy J. (2010). Metodologi Penelitian Kualitatif, Edisi Revisi. Bandung: PT. Remaja Rosdakarya.
Mulyana, Deddy. 2002. Metode Penelitian Kualitatif. Bandung: PT. Remaja Rosdakarya.
Mwilson. (2007). Panduan praktis membuat Situs Pribadi & Template Blog. Jakarta : Mediakita.
Nasution, S. (2003). Metode Penelitian Naturalistik Kualitatif. Tarsito: Bandung.
Nasution, Zulkarimen. (2002). Komunikasi Pembangunan: Pengenalan Teori dan Penerapannya. Jakarta: PT. Raja Grafindo Persada.
Prasetyo, Agus Hery. (2007). Meraup Dollar Lewat Blog. Yogyakarta: Gardien Mediatama.
Purbo, Onno W. (1999). Teknologi Warung Internet. Jakarta: PT. Elex Media Komputindo.
Rahman, Su. (2012). Internet Marketing. Jakarta: PT. Elex Media Komputindo.
Rakhmat, Jalaluddin. (2006). Psikologi Komunikasi. Bandung: CV. Remaja Rosdakarya.
Rotunda, Robert J., Kass, S.J., Sutton, M. A., & Leon, D.T. 2003.”Internet Use and Misuse”. Journal of Behavior Modification, 27 (4) : 484-504. Tersedia di: http://dx.doi.org/10.1177/0145445503255600.
Salim, Joko. (2011). Mengoptimalkan Blog dan Social Media untuk Small Business. Jakarta: Gramedia.
Sanjaya, Ridwan. (2007). Membuat Blog dengan Blogspot. Jakarta: PT. Elex Media Komputindo.
Shimp, Terence A. (2014). Periklanan Promosi. Jakarta: Erlangga.
Sihombing, Lambok Hermanto (2013). Pengaruh Kpop Bagi Penggemarnya: Analisis Kajian Blog. Tesis. Jakarta: Universitas Indonesia.
Undang-Undang No. 14 Tahun 2005. Guru dan Dosen.
Wright, Jeremy. (2007). Blog Marketing. Jakarta : Gramedia.
Yin, Robert K. (2002). Studi Kasus. Jakarta: Raja Grafindo.