Social Media and Development of Corporate Communications
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Abstract
The presence of social media has changed the corporate communications and quickly revolutionize how public relations campaign or program. Compared to the traditional way which rely merely on pure output, the social media has forced the corporate communications to switch on the dialogue process in which all stakeholders, where is not just the company that has the power to circulate the message. Social media is a revolutionary communication tool that changed quickly how the public relations practice becomes an integral part of corporate communications for many companies and offers new options for PR practitioners in every aspect of the communication process which is executed. By using critical analysis and interpretative approach, this article attempts to compare traditional PR with the modern one that integrates social media, and through this comparison analyses the changes that occur in the company, so it might project what happens with the corporate communications practice in the future.
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