Konvergensi dan Perubahan Sosial: Interaksi Penonton Asian Games 2018 pada Kanal Digital Emtek Grup
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Abstract
Di era media baru, Elang Mahkota Teknologi Grup (Emtek Grup) telah melakukan konvergensi sesuai dengan tuntutan zaman. Ketika mendapatkan hak siar Asian Games 2018, Emtek Grup melakukan konvergensi media secara khusus untuk menayangkan pertandingan. Tulisan ini bertujuan menganalisis pemanfaatan kanal-kanal digital Emtek Grup untuk menarik penonton pertandingan olahraga selama Asian Games berlangsung. Penelitian ini menggunakan pendekatan kualitatif dengan analisis deskripstif terhadap data primer dan sekunder. Hasil penelitian menunjukkan bahwa Emtek Grup telah membuat kanal khusus untuk Asian Games 2018 yaitu KapanLagi Youniverse Sport, selain kanal-kanal digital yang sudah ada. Emtek Grup juga melakukan distribusi konten melalui televisi konvensional (free-to-air) dan siaran tunda (video on demand) di kanal digitalnya. Semua kanal Emtek Grup memiliki kekuatan untuk menarik penonton menyaksikan pertandingan Asian Games.
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